Traditionally, dairying has been an integral part of India’s rural economy. One in every two persons in rural areas is engaged in the dairying profession. Dairying provides relatively stable income as compared to agriculture.
A large amount of milk surplus is handled by unorganized players who neither buy milk throughout the year nor provide value as per quality of their milk. Thus, it works against the interest of the dairy farmers.
While the Milk Producer Company (A special purpose organization for the primary milk producer under the section IX of the Co Act) is producer owned, professionally managed enterprise that provides its members collective strength, transparency and most importantly, round-the-year access to the marketplace.
To become a member, farmer needs to fulfil certain criteria i.e. member is required to pour his milk for certain number of days & quantity in a year, and must also contribute patronage linked share capital.
Once a farmer becomes member, she/he is assured for transparency in measurement of milk, timely payment (Once in ten days) and input services offered by a Shwetdhara Milk Producer Company Ltd. Other additional advantages may include receiving dividends and patronage-based incentives.
Shwetdhara Milk Producer Company Ltd also try to reach smaller farmers and cover at least 50% small and marginal farmers, majority of whom are spread over large hinterlands. Women members are given preference.
It is vital that members are given fair deal so as to retain their interest in the dairy business and prevent them from migrating to other businesses.
On other hand Shwetdhara Milk Producer Company Limited focuses on supplying superior quality, fresh liquid milk to costumer despite thin margins associated with milk marketing and thus meeting requirements of urban consumers.
Shwetdhara Milk Producer Company Limited aspire to create strong farmer brand and communicate same to all its stakeholders.